Hattori Studios is a fictional watch repair atelier under the luxury watch brand Seiko. Drawing inspiration from Japanese woodblock prints and vintage advertisements, the brand grounds Seiko’s contemporary luxury in its historical roots, celebrating craftsmanship, tradition, and timeless design. Through restrained typography, material-driven visuals, and archival references, Hattori Studios reframes watch repair as a quiet, reverent practice that honors both the object and the passage of time.
Packaging / Branding